Building Corporate Relationships through Flowers
Over six years we've learned that effective corporate gifting isn't about flawless designs—it's about grasping the nuanced art of professional relationships and the right timing that counts.
How We Addressed the Corporate Gifting Challenge
In 2019, clients consistently expressed a common frustration: "Lovely flowers, but they showed up after the meeting." That made us see that we weren't merely arranging blooms—we were shaping moments that could influence business relationships.
The Timing Breakthrough We Discovered
Our breakthrough came from a rushed client in 2023. An important investor meeting was advanced by three hours, and they needed deliveries timed accordingly. Rather than declaring it impossible, we created what we now call "flex-timing"—flowers that look right whether they arrive at 9 AM or 2 PM.
"Now we design arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they're waiting around."
Our Problem-Solving Process
We built this approach after seeing too many well-meaning gifts create awkward moments rather than meaningful connections.
The Context Discovery Phase
We learned the hard way when a congratulatory arrangement arrived amid a challenging restructuring announcement. Now we ask the questions florists usually skip: What's happening in your business right now? What's the mood you're aiming for?
Recent example: A client wanted to celebrate a partnership, but their partner company's family was going through a tragedy. We moved from a festive tribute to considerate support—same partnership acknowledgment, but a different emotional tone.
The Practical Reality Check
Floral displays that quickly fall out of date become awkward in days. We learned to tailor designs for real office settings—air conditioning, changing light, busy receptionists who may forget to water.
Our "office-hardy" selections dry gracefully rather than wilting, and look deliberate even after a busy week when maintenance is imperfect.
The Follow-Through Innovation
We discovered that the real impact happens after delivery. A client noted visitors were asking about their flowers weeks later, still looking fresh. That's when we realized we weren't just delivering gifts—we were creating ongoing conversation starters.
Now we include discreet care cards that help the recipient keep arrangements looking professional longer, along with seasonal refresh options to maintain that polished impression year-round.
The People Behind the System
We're not traditional florists, and that's likely why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not merely decoration.
Kaveri Mehta
Lead Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Kaveri brings that same attention to environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Prithvi Khandelwal
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that most companies get completely wrong. Prithvi specializes in timing, cultural considerations, and the subtle art of business relationship building through meaningful gifts.
